Proof of Influence is Raiinmaker's proprietary algorithm for measuring the real-world impact of a user's content and campaign activity.
Rather than rewarding users simply for posting, Proof of Influence calculates the actual value they created by measuring specific engagement metrics such as:
- Likes, comments, shares, and views earned by their content
- Clicks and conversions from their affiliate links
- Video views generated through their shares
These metrics are weighted and combined into an Influence Score for each user on each campaign. Campaign owners use this score to distribute rewards fairly — users who generate more genuine engagement earn more Coiin. This creates a transparent, merit-based reward system that benefits both creators and the brands they represent.